Instead of broad personas, we classified each chat by ‘vibe score’—a composite of sentiment, urgency, and experimentation appetite.
Sampling offers were then tuned per vibe. Adventurous chatters unlocked mystery packs, comfort seekers unlocked bundle savings, and skeptics got retailer coupons.
The tactic produced three simultaneous learning tracks while maintaining a single creative budget.
“Our category review went from generalized to laser-specific because the chat had already grouped our fans by energy.”