Northbeam needed proof that their zero-proof cooler resonated outside of controlled tastings. We swapped long surveys with a Ballpitt instant chat that routed targeted drinkers into short-form AI-led conversations.
Conversations were seeded with a single creative asset and three branching prompts that adapted tone based on sentiment. Within 72 hours we collected 1,200 qualified chats, each tagged to their LTV cohort.
Why the chat room outperformed the landing page
- Decisioning logic nudged participants toward flavor descriptors instead of price talk.
- Dynamic sampling codes were unlocked mid-chat, producing a 41% redemption rate.
- Post-chat attribution synced into the CRM through Ballpitt’s webhook, trimming ops time by 6 hours per launch.
“Our buyers forgot they were testing; they felt like they were texting a friend about summer plans.”
The pilot greenlit a 40k unit run. More importantly, the client now treats AI chats as the default sampling surface for fast pivots.