Luma’s sampling funnel stalled whenever the bot mentioned data sharing. We swapped legal-sounding consent gates with conversational microcopy anchored in choice.
Copy swaps that worked
- Replace “I agree” checkboxes with tap-friendly toggles labeled in the participant’s tone.
- Explain why data is helpful within the same bubble instead of a footnote.
- Offer a skip path that still delivers utility, then re-engage later with context-aware nudges.
Retention increased 34%, and downstream conversion held steady, proving consent transparency builds sampling throughput.