Calliope used AI chats not just to hand out deluxe minis but to score which participants might stick around post-trial.
Signals like routine detail, willingness to wait for shipping, and the number of follow-up questions correlated with 90-day repeat purchase better than promo codes.
“I no longer see sampling as an expense line—it's a loyalty diagnostic.”
Those insights fed directly into Calliope’s membership program, shrinking churn by 11%.